Kintera Client, Life Rolls On Foundation, Ranks #1 Nonprofit on MySpace

Kintera and Life Rolls On Foundation Offer Tips for Nonprofits to Leverage Social Networking, Drive Web Traffic for Fundraising and Engagement Efforts

SAN DIEGO--(BUSINESS WIRE)--Kintera®, Inc. (NASDAQ:KNTA - News) today announced that the Life Rolls On Foundation, a San Diego-based nonprofit dedicated to raising money for spinal cord injury research and a Kintera client, was recently ranked the number one nonprofit on the social networking site, MySpace.com®.
To help other nonprofits benefit from the skyrocketing popularity of social networking, Kintera and Life Rolls On have developed five tips to help nonprofits leverage social networking in their fundraising and engagement efforts.

1. Set up a group page and individual profile: Develop a presence

on social networking sites such as MySpace and Facebook by
creating a site dedicated to the nonprofit and creating a
profile. Make sure group pages and profiles link to each other
and link to the nonprofit's Web site so supporters can engage
with the nonprofit, donate, or volunteer, all during the same
Web experience.

2. Use gadgets: Make individual fundraising tracking tools, such

as Kintera gadgets, available for constituents' use on social
networking pages. Most content management solutions have this
capability, but nonprofits should check with their provider
before offering gadgets to constituents. Gadgets enable
supporters to incorporate their involvement with the nonprofit
into their social network pages and share the organization's
importance in their lives with friends, peers and colleagues.

3. Post bulletins: Regularly post bulletins to announce new tools

for constituents to use on their personal Web pages.
Participants will be able to engage friends, family, and
colleagues in their efforts. Bulletins should link back to the
nonprofit's Web page, where visitors can explore more about
the organization and its mission.

4. Recruit volunteers: Recruit volunteers to be "social

networking" ambassadors by establishing a community of
volunteers to manage Web initiatives on various social
networking sites. Volunteers can have links on their personal
page that lead visitors back to the nonprofit's Web site.

5. Promote: Use social networking pages as another medium to

communicate and promote the organization, events, campaigns,
etc. Additionally, constituents should be able to promote
events, campaigns, etc. on their individual pages.

"By leveraging the power of social networking, Life Rolls On has been able to inspire and motivate both the able-bodied and disabled with the message of achievement in the face of extreme adversity at a much faster rate than traditional methods," said Josh Billauer, board president of Life Rolls On. "MySpace has enabled us to reach out, connect, inspire and motivate more people. As a result, more people are mobilizing to get involved - and get others involved - with Life Rolls On."

"Life Rolls On is a prime example of how nonprofits can effectively use social networking to drive Web traffic and further engage supporters," said Richard LaBarbera, president of Kintera. "Social Networking enables nonprofits to seek and find those individuals that share the organization's mission. As the leading technology provider for nonprofits, Kintera is committed to helping organizations effectively use technology and the Internet to further their cause."

To receive more information on social networking, visit www.kintera.com/contact.

About Life Rolls On

Life Rolls On is a non-profit 501c3 Foundation that exists to be a grassroots resource that provides hope and is an advocate on behalf of young people whose lives have been affected by spinal cord injury (SCI). Life Rolls On has three areas of focus: They Will Surf Again, spinal cord injury research, and motivation and awareness. To learn more, please visit www.liferollson.org.

About Kintera, Inc.

Kintera®, Inc. (NASDAQ:KNTA - News) provides an online solution to help nonprofit organizations deliver The Giving Experience(TM) to donors - providing giving convenience, financial transparency, feedback about the social impact of their gifts, and a sense of belonging and appreciation.

More than 15,000 accounts in the nonprofit, government and corporate sectors use Kintera's "software as a service" innovations, including Kintera Sphere(TM), an enterprise-grade software platform that provides a secure, scalable and reliable system for contact relationship management (CRM), a Web content management system (CMS), eMarketing and directed giving applications. Additionally, Kintera FundWare® provides award-winning financial management software developed for nonprofit organizations and governments.

For more information about Kintera's software and services, visit www.kintera.com.

Kintera, Kintera Sphere, Friends Asking Friends, The Giving Experience, GivingFund, and FundWare are either registered trademarks or trademarks of Kintera, Inc. in the U.S. and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Forward-Looking Statements

In addition to historical information, this press release contains forward-looking statements (including, without limitation, express or implied statements regarding the adoption of software solutions by nonprofit organizations) that involve risks and uncertainties. These forward-looking statements represent our estimates and assumptions only as of the date hereof. These statements reflect our current views with respect to future events and are based on assumptions and subject to risks and uncertainties. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, without limitation: our limited operating history; our history of losses; our dependence on increased acceptance by nonprofit organizations of online fundraising; lengthy sales cycles for major customers; our need to manage growth; risks associated with accounting for and processing large amounts of donations; the rapidly changing technologies and market demands; and other risks identified in our filings with the Securities and Exchange Commission. Given these uncertainties, you should not place undue reliance on these forward-looking statements.

Contact:
Kintera, Inc.
Tara Plappert, 858-795-3199
tara.plappert@kintera.com
www.kintera.com

--------------------------------------------------------------------------------
Source: Kintera, Inc.

Printer Friendly

Email Page

Sponsor Message