Fifth Third Bank Chooses Deluxe as Preferred Check Provider

- Deluxe Solutions Enable Fifth Third to Enhance Customer Relationships, Drive Revenue

ST. PAUL, Minn., April 15 /PRNewswire-FirstCall/ -- Deluxe Financial Services today announced a partnership with Fifth Third Bank, headquartered in Cincinnati, Ohio, to provide check printing and related services.

Under the new agreement, Fifth Third Bank will use the DeluxeSelect(SM) and Deluxe Business Advantage(SM) programs to maximize the efficiency of its check program. DeluxeSelect lifts the burden of managing personal check orders by offering products directly to consumers on behalf of their financial institutions through convenient customer service channels. Deluxe Business Advantage increases business check order revenue and retention by providing financial institutions and small business customers with personalized services.

"Deluxe shares our commitment to provide customers with quality products and superior service, which is critical in today's business environment," said Senior Vice President & Chief Marketing Officer Wilfrid A. Daly III, Fifth Third Bank. "Our partnership will enable us to generate additional revenue and improve operational efficiency so we can focus our resources on the overall needs of our customers."

"Providing fully managed solutions that deliver the right products through the right customer service channels is essential for financial institutions striving to maximize their check program," said Chuck Feltz, president, Deluxe Financial Services. "In addition, our expertise as the leading check provider empowers Fifth Third Bank to benchmark their achievements against other financial institutions and provides them with the support to meet their objectives."

About Deluxe Financial Services

Deluxe Financial Services (Deluxe) is a business unit of Deluxe Corporation (NYSE: DLX - News). Building on the company's history as the leading check printer, Deluxe uses its knowledge and understanding of consumer preferences to orchestrate outstanding customer experiences for the financial institutions it serves. Deluxe offers a variety of checks and related products to enhance customer satisfaction, strengthen check program security, increase revenue and improve efficiency. More information about Deluxe is available at http://www.deluxe.com .

About Fifth Third Bank

Fifth Third Bancorp (Nasdaq: FITB - News) is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $94.5 billion in assets, operates 17 affiliates with 1,090 full-service Banking Centers, including 128 Bank Mart® locations open seven days a week inside select grocery stores and 1,985 Jeanie® ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia and Pennsylvania. The financial strength of Fifth Third's Ohio and Michigan banks continues to be recognized by rating agencies with deposit ratings of AA- and Aa1 from Standard & Poor's and Moody's, respectively. Additionally, Fifth Third Bancorp continues to maintain among the highest short-term ratings available at A-1 and Prime-1 and is recognized by Moody's with one of the highest senior debt ratings for any U.S. bank holding company of Aa2. Fifth Third operates four main businesses: Retail, Commercial, Investment Advisors and Fifth Third Processing Solutions. Investor information and press releases can be viewed at http://www.53.com . Fifth Third's common stock is traded through the NASDAQ® National Market System under the symbol "FITB." Member FDIC.

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Source: Deluxe Corporation

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