2005 Deluxe Knowledge Exchange Expo to Unveil Insight for Orchestrating the Customer Experience

- Expo to Feature Innovative Research, Strategies for Transforming Financial Institutions

ST. PAUL, Minn., April 18 /PRNewswire-FirstCall/ -- Financial executives and customer experience experts will reveal innovative insights and strategies to help financial institutions effectively orchestrate the customer experience during Deluxe Financial Services' 2005 Knowledge Exchange Expo, April 20-21 at Disney's Yacht & Beach Club Resort in Lake Buena Vista, Fla.

The 2005 Expo features a keynote presentation by Benjamin Zander, acclaimed conductor of the Boston Philharmonic Orchestra. Zander will discuss how a passion for greatness and focused leadership can transform financial institutions. In addition, Joe Calloway, a best-selling business author and consultant, will moderate a session unveiling customer experience research from Deluxe's inaugural Knowledge Exchange Collaborative.

The Knowledge Exchange Collaborative, a unique partnership of 11 financial institution leaders, has spent the past year working with Deluxe business experts and customer experience thought leaders to develop and pilot initiatives that enhance the customer's experience for new financial services customers. The research reveals key factors driving customer loyalty and highlights how consumers define truly exceptional in-branch experiences.

"The purpose of the Knowledge Exchange Expo and Collaborative is to provide a unique forum that fosters innovation and partnership among financial institutions from across the country," said Chuck Feltz, president, Deluxe Financial Services. "The insight shared during the 2005 Expo will demonstrate the enormous benefit collaboration brings to the financial service industry."

In addition, Deluxe will introduce the Deluxe Business Advantage(SM) program during the Expo. The program is designed to maximize business check programs with personalized services for financial institutions and small business customers.

"These consumer experience solutions empower financial institutions by giving them the training and tools they need to make meaningful connections with their customers. When customers feel welcomed, significant and engaged, the resulting relationship generates retention and loyalty," said Feltz.

The Collaborative and 2005 Expo are extensions of the Deluxe Knowledge Exchange Series, which features information and ongoing events for financial institution executives to network and develop innovative solutions to shared business challenges. The series includes The Deluxe Knowledge Exchange Quarterly publication, web seminars and a Web site, https://knowledgeexchange.deluxe.com/ . More than 1,400 financial institutions participated in the Knowledge Exchange Series over the last year.

About Deluxe Financial Services

Deluxe Financial Services (Deluxe) is a business unit of Deluxe Corporation (NYSE: DLX - News). Building on the company's history as the leading check printer, Deluxe uses its knowledge and understanding of consumer preferences to orchestrate outstanding consumer experiences for the financial institutions it serves. Deluxe offers a variety of checks and related products to enhance consumer satisfaction, strengthen check program security, increase revenue and improve efficiency. More information about Deluxe is available at http://www.deluxe.com .

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Source: Deluxe Corporation

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