Date Posted: 10/27/2004
DeluxeCard(TM) Visa(R) Gift Card Unveiled for Holiday Season
Prepaid Card From Deluxe Offers Hassle-Free, Personalized Solution for Gift Giving, Corporate Incentives, Travel and Budgeting
ST. PAUL, Minn., Oct. 27 /PRNewswire-FirstCall/ -- Deluxe Financial Services today introduced the all new DeluxeCard(TM) Visa® gift card, an open-system prepaid card that allows financial institutions to meet growing consumer demand for a versatile payment tool and universal gift solution.
Arriving in time for the holidays, the DeluxeCard gift card, issued by First Federal Savings Bank of the Midwest, can be used to purchase just about anything, everywhere Visa debit cards are accepted worldwide. It's a quick and easy purchase for time-starved consumers -- a fit for everyone on their gift lists.
The versatility of the DeluxeCard Visa gift card makes it a valuable item for year-round use, like corporate incentives, responsible spending tools and secure options for travelers. And consumers can be confident that Deluxe, a market leader for nearly 90 years, ensures dedicated customer service and privacy protection. The card also extends valuable Visa protections that are particularly relevant to consumers, such as Visa's Zero Liability policy, which protects cardholders from fraudulent or unauthorized transactions if the card is lost or stolen.
"Prepaid cards are an emerging trend in gift giving and consumer spending that shows no sign of slowing," says Chuck Feltz, President, Deluxe Financial Services. "The DeluxeCard gift card is a sound investment for our financial institution clients and a logical addition to the Deluxe product offering."
Gift givers can purchase DeluxeCard gift cards by visiting their participating financial institutions' Web sites, http://www.deluxe-card.com , or by calling (866) 874-9029.
"By purchasing the DeluxeCard Visa Gift card, consumers can rest assured that their friends, family and colleagues will receive the perfect gift every time," said Stephen Diamond, Vice President, Prepaid Products, Visa USA. "The flexibility and broad acceptance of the card ensure it can be used to buy what they want, where they want, when they want."
There is a broad array of expressive DeluxeCard gift card designs available for nearly every occasion. Consumers can choose a personal message -- such as You've Earned It, Happy Holidays, or Just Because -- to be imprinted right on the card below the recipient's name. They can even elect to have the card sent directly to the gift recipient. DeluxeCard gift cards can be loaded with funds up to $500.
"Deluxe has long been a valued partner in the financial services industry," says Feltz. "This new product offers one more way for our company to provide financial institutions leading, easy-to-implement programs, such as the DeluxeCard gift card, that increase consumer satisfaction and retention."
About Deluxe Financial Services
Deluxe Financial Services (Deluxe) is a business unit of Deluxe Corporation (NYSE: DLX - News). Building on the company's history as the leading check printer, Deluxe uses its knowledge and understanding of consumer preferences to orchestrate outstanding client experiences for the financial institutions it serves. Deluxe offers a variety of checks and related products to enhance consumer satisfaction, strengthen check program security, increase revenue and improve efficiency. More information about Deluxe is available at http://www.deluxe.com .
About Visa
Visa is the world's leading payment brand and largest payment system, enabling banks to provide their consumer and business customers with a wide variety of payment alternatives. Nearly 21,000 financial institutions worldwide rely on Visa's processing system, VisaNet, to facilitate $2.5 trillion in annual transaction volume with virtually 100 percent reliability. Cardholders in more than 150 countries carry more than one billion Visa- branded cards, accepted at millions of locations worldwide. Within the United States, nearly 14,000 financial institutions issue 450 million Visa cards, accounting for more than $1.1 trillion in annual transaction volume. Visa offers a trusted, reliable and convenient way to access and mobilize financial resources-anytime, anywhere, any way. For more information, visit http://www.visa.com .
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Source: Deluxe Corporation
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