Deluxe Steps Up Efforts to Combat Identity Theft With Advanced Protection Program

Deluxe ID TheftBlock(SM) Offers Enhanced Monitoring and Protection Services to Consumers on Behalf of Financial Institutions

ST. PAUL, Minn., Sept. 20 /PRNewswire-FirstCall/ -- Deluxe Financial Services today introduced Deluxe ID TheftBlock(SM), an advanced suite of monitoring and protection services offered to consumers on behalf of financial institutions. The turnkey program enhances traditional identity protection tools by adding check order screening, daily credit monitoring, access to fraud resolution assistance, and a comprehensive membership kit. Deluxe ID TheftBlock will also offer standard services such as identity theft insurance.

"Identity theft can be a huge liability for financial institutions and a traumatic experience for the consumer," said Chuck Feltz, president of Deluxe Financial Services. "By closely monitoring the Deluxe ID TheftBlock member's credit file and personal check orders and immediately notifying subscribers of suspicious activities, Deluxe ID TheftBlock enables early detection of fraudulent activities and helps prevent further losses for consumers and financial institutions."

Consumer Fraud Specialists are available to provide personal assistance to consumers and offer guidance in resolving their issues after an identity theft attack. In addition, each participating consumer receives a membership package that includes an initial credit report with instructions on how to interpret the report, a summary of benefits, a copy of their insurance certificate, access to Credit Education Specialists, and additional educational information and resources.

Deluxe ID TheftBlock reflects Deluxe's longstanding commitment to satisfying the needs of both consumers and financial institutions. Since Deluxe ID TheftBlock is marketed on behalf of the financial institution through proactive promotional channels during the check-ordering process, including the DeluxeSelect(SM) order channel and Deluxe Order Confirmation channel, enrollment for the consumer is easy and minimal involvement on part of the financial institution is required. In fact, Deluxe manages the sales, enrollment, fulfillment, service and billing, making this a turnkey program for the financial institution.

Deluxe ID TheftBlock provides daily credit monitoring and offers consumers the option of U.S. mail or e-mail notifications to alert the consumer of unusual credit activity. Market research shows that consumers prefer when credit information is delivered by U.S. mail as opposed to e-mail.

In addition to minimizing fraud, increasing security, and improving consumer satisfaction, Deluxe ID TheftBlock will generate additional revenue for the financial institution. Community banks and credit unions that may lack the resources to implement identity theft protection solutions of their own can now remain competitive and generate revenue while Deluxe handles all the administration.

"Consumers are more likely to remain loyal to their financial institution if they know proactive steps are being taken to protect their personal information," said Feltz. "By offering Deluxe ID TheftBlock to clients, financial institutions solidify trust and improve the overall consumer relationship."

About Deluxe Financial Services

Deluxe Financial Services (Deluxe) is a business unit of Deluxe Corporation (NYSE: DLX - News). Building on the company's history as the leading check printer, Deluxe uses its knowledge and understanding of consumer preferences to orchestrate outstanding client experiences for the financial institutions it serves. Deluxe offers a variety of checks and related products to enhance consumer satisfaction, strengthen check program security, increase revenue and improve efficiency. More information about Deluxe is available at http://www.deluxe.com .

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Source: Deluxe Corporation

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