Deluxe Introduces Deluxe Business Advantage(SM) Program With Personalized Services for Financial Institutions, Small Businesses

- Solution Helps FIs Take Business Check Programs to the Next Level

ST. PAUL, Minn., April 27 /PRNewswire-FirstCall/ -- Deluxe Financial Services today announced the launch of the Deluxe Business Advantage program, an enhanced solution designed to maximize business check programs by offering face-to-face personalized service for small businesses and branch employees. The solution was introduced during the recent Deluxe Knowledge Exchange Expo, April 20-21 in Orlando, Fla.

Exclusively for Deluxe clients, the Deluxe Business Advantage program offers unmatched solutions to drive increased revenue, business check order penetration and customer loyalty. The program enhances Deluxe's existing business solutions by leveraging the 2004 purchase of New England Business Service (NEBS) to expand products, services and a nationwide sales force with extensive knowledge of small business needs. Additionally, Deluxe provides financial institutions with in-branch training and a simplified referral process through a single point of contact to improve operational efficiency.

"The Deluxe Business Advantage program provides financial institutions with unparalleled resources to make the process of serving small businesses more efficient and effective. Our pilot studies demonstrated that we can effectively increase revenue for our clients by improving new business order penetration and generating leads for the financial institution's products and services," said Chuck Feltz, president, Deluxe Financial Services. "Deluxe is arming financial institutions with more ways to build business customer satisfaction and loyalty, which is increasingly critical in a competitive marketplace."

"With more than six million small business customers, Deluxe offers the expertise and resources to be an effective partner for financial institutions seeking to maximize their business check program," said Rich Schulte, president, Deluxe Small Business Services. "The Deluxe Business Advantage program is built upon proven strategies for delivering outstanding customer experiences while providing business customers with the products and services they want and need."

The Deluxe Business Advantage program reflects Deluxe's longstanding commitment to helping financial institutions meet their key business objectives, such as increased revenue, enhanced customer satisfaction, improved security and greater operational efficiency.

About Deluxe Financial Services

Deluxe Financial Services (Deluxe) is a business unit of Deluxe Corporation (NYSE: DLX - News). Building on the company's history as the leading check printer, Deluxe uses its knowledge and understanding of consumer and business preferences to orchestrate outstanding client experiences for the financial institutions it serves. Deluxe offers a variety of checks and related products to enhance consumer satisfaction, strengthen check program security, increase revenue and improve efficiency. More information about Deluxe is available at http://www.deluxe.com .

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Source: Deluxe Corporation

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