Date Posted: 2/12/2003
Axium Aquires Distribution Rights to MarketEdge's CRM, Business Development and Marketing Automation Solution
& Communications
503.626.4935
cathym@axiumae.com
Partnership to deliver a total business solution to the AEC industry
BEAVERTON, OR February 1, 2003 - Axium, a leading provider of financial
management software for architectural, engineering and project-based firms,
announced its strategic partnership with MarketEdge, a developer of Client
Relationship Management (CRM), Business Development and Marketing Automation
applications for the AEC industry. Through this partnership Axium will
market and distribute MarketEdge's powerful customer relationship management
and marketing automation system.
MarketEdge was developed to provide AEC firms with a complete solution to
automate the process of collecting, updating, researching and retrieving
data critical to customer relationship management. It gives a firm complete
analysis of all marketing and business development activities. MarketEdge
provides A/E firms the tools to develop and track leads, streamline the
proposal process (including 254/255 preparation), manage marketing materials
and forecast win/loss probability. Its centralized database empowers A/E
marketing and business development professionals with the tools necessary to
plan and execute a strategy designed to win business in today's tight
economy.
"MarketEdge has been an incredible tool for us," states Meredith Berman of
Gruzen, Samton. "Previously our firm relied on individual's Rolodexes, job
files, and institutional memory for all marketing requests for information.
MarketEdge offered an immediate tool for us to manage our contacts, leads,
project information and staff resumes."
"MarketEdge broadens Axium's product offering, providing our clients with a
powerful application to centralize all information for CRM, business
development and management of marketing activities," says Alan Mills,
president of Axium. "From the initial marketing process, through the
completion of the project, this solution will help A/E firms manage their
client relationships and improve efficiency which will give them a
competitive advantage."
Lynne Bradford, president and developer of MarketEdge states, "We are
pleased with this agreement. In evaluating other strategic partnerships we
concluded that Axium was the best fit. Both companies are dedicated to the
success of clients by developing industry specific solutions and providing
exceptional services."
About Axium
As a solutions provider for the Architectural and Engineering industry,
Axium focuses on financial and business management software for
project-based firms. Founded in 1984, Axium is located in Beaverton, Oregon
with distributorships throughout the US, Canada and Australia. For more
information, visit www.axiumae.com.
About MarketEdge
Founded in 1993, MarketEdge provides CRM, business development and marketing
solutions for A/E firms. These tools, that have been developed by marketing
professionals, help manage an A/E firm's business development efforts and
enable them to focus more clearly on probable and desirable projects.
Cathy Mills
Axium
Vice President
Marketing & Communications
cathym@axiumae.com
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