NetSuite Charts Course To Ecommerce Success For Magellan GPS

Global GPS Navigation Leader Triples Ecommerce Productivity and ReducesIT Costs with NetSuite

NetSuite’s SuiteCloud Platform Delivers Rapid Implementation and Integration With Corporate ERP System

SAN MATEO, Calif. — July 28, 2011 — NetSuite Inc. (NYSE: N), the industry’s leading provider of cloud-based financials / ERPsoftware suites, today announced that Magellan GPS, a leading portablenavigation consumer electronics company, has adopted NetSuite to overhaul its Ecommerce operations. Keepingits business on course, Magellan GPS has eliminated its home-grown legacy Ecommercesystem for NetSuite’s cloud-based solution to run Ecommerce, marketing,merchandising and customer service. In addition, NetSuite’s powerful SuiteCloud developmentplatform enabled rapid deployment and integration with its existing corporate ERPinstance, Oracle Financials. As a result, Magellan GPS has reduced Ecommercetechnology expenditures, streamlined online shopping processes for customers, improvedcall handle times, tripled daily transaction processing and improved fraudmanagement. And NetSuite met Magellan GPS’ aggressive deployment goals. Forinformation about how Ecommerce businesses run better on NetSuite, please visit:http://bit.ly/industries_ecommerce.

Adopting NetSuite instead ofcontinuing to pour resources into an outdated solution has made it possible forMagellan GPS to enhance its direct-to-consumer Ecommerce offerings, boost theproductivity of the Ecommerce team, and ensure stability and scalability foryears to come. "NetSuite unifies our telesales, support, and Ecommerceefforts on a single platform, and gives us real-time order processingunavailable with our outdated legacy system," said Renato Siljeg, Head of Information Technologyfor Magellan GPS and MiTAC Digital Corporation. "We have tripledour productivity, enhanced our risk management, and reduced our overallEcommerce IT expenditures by more than 20 percent switching to NetSuite."

Based in Santa Clara, Calif.,Magellan GPS (also known as MiTAC Digital Corporation) has more than 200 keypatents in GPS technology and is recognized as an industry innovator andleader. As the company expanded its offerings to new mobile and outdoor productlines, including the RoadMate App for iPhone, the limitations of its legacyEcommerce system became clear. The software was inflexible and requiredextensive customization to support the new product lines, which would haveescalated IT costs and slowed the company's responsiveness in the fast-movingmarket for GPS products. Transaction processing was nowhere near real-time,delaying order flows and obscuring insights into Ecommerce success. AndMagellan GPS wanted an Ecommerce technology partner with deep roots in theindustry, proven product scalability, and acceptance by publically tradedcompanies.

NetSuite now enables Magellan GPS'sEcommerce marketing and merchandising teams, as well as its 200 customerservice representatives, to provide a superior experience for buyers. Thesuperior merchant gateway and deep integration with well-known fraud protectionand risk scoring has made it possible for Magellan GPS to triple the number oforders processed per day while cutting Ecommerce-related IT spending by morethan 20 percent. Creating new products and associated workflows is done atleast three times faster than it was with the previous system, and the deepintegration provided by the NetSuite solution has reduced call handling timesby 35 percent and overall transaction processing times by 10 percent. Magellan GPSmanages over 800 transactions per day through NetSuite.

NetSuite’s SuiteCloud developmentplatform offers flexibility and extensibility that have helped Magellan GPS enhanceits partner selling programs with major brands such as AAA, Penske Racing, andMicron. Working with NetSuite SuiteCloud Developer Network (SDN) partnerCeligo, Magellan GPS has achieved tight integration between the NetSuiteEcommerce solution and its corporate Oracle ERP financials, which provide majorimprovements in logistics, order flow, and the ability to process transactionsin a timely and accurate fashion. Using NetSuite single sign-on technology,customers can seamlessly upgrade their products online without the need foradditional credentials.

Follow NetSuite's Cloudblog, NetSuite's Facebook page and @NetSuiteTwitter handle for real-time updates. To join the NetSuite and Magellan GPSconversation on Twitter use @NetSuite @MagellanGPS.

For more information aboutNetSuite, please visit www.netsuite.com.

NOTE: NetSuite and the NetSuitelogo and where business is going areservice marks of NetSuite Inc.

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