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Date Posted: 6/1/2011

Lawson Introduces Lawson M3 Counter Sales for Distribution

New application to help improve sales effectiveness and enhance customer service
ST. PAUL, Minn.--(BUSINESS WIRE)-- Lawson Software (Nasdaq: LWSN) today announced the general availability of Lawson M3 Counter Sales for Distribution, which helps improve agility and effectiveness of an organization’s customer sales counter. The new offering is designed to help manufacturing and distribution companies and their sales staff initiate, manage and close sales of professional trade goods, such as building supplies, while working face-to-face with customers at the sales counter. The application is now generally available.

Lawson M3 Counter Sales for Distribution is designed to help companies better connect their sales counter with supply chains. It provides access to a wide range of key information, including customer data, finance information, logistics and product details. This information supports the sales process from sales initiation through invoicing. The range of search and sales support capabilities will help organizations provide their customers with the right information on-the-spot, which ultimately helps them make better informed buying decisions.

Counter Sales for Distribution is geared toward companies that operate a sales counter from branch locations, such as building materials suppliers and other companies in manufacturing and distribution. Sales staff can use the system to make inquiries into customer contact data, delivery addresses, order status and other product features. Through a single screen, sales staff can be more informed on product details, which helps them better align products with a customer’s specific needs. This can ultimately help improve customer service and satisfaction.

“Counter sales processes are a critical point of customer service for companies in manufacturing and distribution. These organizations typically offer sales from large product assortments, and require a high degree of flexibility and performance,” said Ian Wahlers, industry director for Distribution at Lawson. “Customers deploying Lawson M3 Counter Sales for Distribution can benefit because the solution offers a configurable user interface and flexibility. This helps counter sales associates access timely information about products and the customer they are serving. Lawson M3 Counter Sales for Distribution is further validation that we are listening to the market and delivering innovative solutions to help our customers be more effective and agile in their sales processes.”

About Lawson Software
Lawson Software is a global provider of enterprise software. We provide business application software, maintenance and consulting to customers primarily in specific services, trade and manufacturing/distribution industries. We specialize in and target specific industries including healthcare, services, public sector, equipment service management & rental, manufacturing & distribution and consumer products industries. Our software solutions include Enterprise Financial Management, Human Capital Management, Business Intelligence, Asset Management, Enterprise Performance Management, Supply Chain Management, Service Management, Manufacturing Operations, Business Project Management and industry-tailored applications. Our applications help automate and integrate critical business processes, which enable our customers to collaborate with their partners, suppliers and employees, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at For Lawson’s listing on the First North exchange in Sweden, Remium AB is acting as the Certified Adviser.

Forward-Looking Statements
This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. Risks and uncertainties that may cause such differences include but are not limited to: the risk that the pending merger with GGC Software Holdings, Inc., an affiliate of Golden Gate Capital and Infor, may not be completed on a timely basis, if at all; the risk that the conditions to the consummation of the merger may not be satisfied; the risk that the merger may involve unexpected costs, liabilities or delays; the risk that expected benefits of the merger may not materialize as expected; the risk that, prior to the completion of the merger, Lawson's business may experience significant disruptions, including loss of customers or employees, due to transaction-related uncertainty or other factors; the fact that legal proceedings that have been instituted and the possibility that additional legal proceedings may be instituted against Lawson, its directors and/or others relating to the merger and the outcome of such proceedings; the possible occurrence of an event, change or other circumstance that could result in termination of the merger agreement; uncertainties in the software industry; uncertainties as to when and whether the conditions for the recognition of deferred revenue will be satisfied; increased competition; the impact of foreign currency exchange rate fluctuations; changes in conditions in Lawson's targeted industries; the outcome of pending litigation; and other risk factors listed in Lawson's most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q filed with the Securities and Exchange Commission. Lawson assumes no obligation to update any forward-looking information contained in this press release.


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