New Lawson for Fashion Solution Helps Speed Product Time-To-Market

Lawson Software unveils latest industry-specific enterprise software suite that helps fashion companies meet sourcing and production challenges

ST. PAUL, Minn.--(BUSINESS WIRE)--Lawson Software (Nasdaq: LWSN - News) today introduced Lawson for Fashion, a comprehensive enterprise software system for fashion companies, including brand owners and manufacturers of apparel and accessories as well as private brand retailers. Lawson for Fashion, which is generally available today, helps fashion companies improve profits, combat chargebacks and accelerate product time-to-market, while helping reduce software implementation time. It is built on the latest version of the Lawson M3 Enterprise Management System, Lawson M3 10.1, which was also announced today.

Lawson for Fashion marks the latest industry-specific enterprise software system based on the Lawson M3 system. It combines core enterprise business software with industry-specific applications, such as Lawson Fashion PLM and Assortment Replenishment Planner. It also includes Analytics for Fashion, a pre-configured Business Intelligence solution with KPIs and scorecards specific to the fashion industry. Analytics for Fashion helps companies track and measure key operational data, which helps foster better, faster decision making.

Lawson for Fashion also offers the Lawson Value Management tools, which help companies identify and quantify, in advance, potential business process improvements and helps prioritize improvement opportunities within their business.

Lawson for Fashion is derived from the company’s in-depth expertise in the fashion industry, using proven industry processes and the company’s experience from hundreds of implementations. This helps fashion companies gain greater control over their margins, products and relationships throughout the supply chain.

Lawson for Fashion includes many application enhancements:

•Assortment & Replenishment Planner, which helps companies manage assortment planning, buy plans and inventory push all the way to eventual product phase out.
•Lawson Analytics for Fashion, which provides business intelligence without having to develop analytic tools in-house. The solution combines 80 pre-configured key-performance indicators (KPIs) with 90 built-in industry-specific scorecard templates and helps companies make better, faster decisions.
•New package management functionality, which includes capabilities for complex package structures and SSCC (Serial Shipping Container Code) plates, which helps speed products through shipping and receiving.
•An advanced costing and pricing toolbox, which provides capabilities to help merchandisers source more effectively based on the cost of alternative supply methods.
•A standard PLM (Product Lifecycle Management) interface between Lawson Fashion PLM and the Lawson M3 Enterprise Management System, which helps companies more easily transfer style information between the two systems.

Propper International, Inc., a leading apparel manufacturer specializing in military and law enforcement gear is among the first Lawson customers to move to the latest version of the Lawson system. Propper, which is one of the largest suppliers of uniforms to the U.S. Department of Defense, is using the system to help it streamline key business processes relating to production and business management.

“When we got an advance look at the new Lawson for Fashion offering with its M3 10.1 Enterprise Management system, it really impressed us and we became a pilot site. The numerous enhancements and new features are tailored around our industry-specific needs and proven best practices,” said Devin McCarthy, IT director for Propper. “With all our data and information in Lawson for Fashion, we are able to connect business processes from initial product concept to delivery to the end customer, which helped us to maximize efficiency and agility at Propper.”

"With our latest version of Lawson for Fashion we are redefining enterprise applications for the fashion industry, giving companies tools they need to help turn their inventory into cash faster – based on our deep knowledge of the fashion industry and its challenges from serving more than 350 fashion customers globally,” said Frédéric Champalbert, general manager, Fashion, for Lawson. “With Lawson for Fashion we help our customers improve key business processes by converting data into actionable information."

About Lawson Software
Lawson Software provides software and service solutions to 4,500 customers in equipment service management and rental, fashion, food & beverage, healthcare, manufacturing & distribution, public sector (United States), service industries, and strategic human capital management across 40 countries. Lawson Software is a global provider of enterprise software, services and support to customers primarily in three sectors: services, trade and manufacturing/distribution. Lawson’s solutions include Enterprise Performance Management, Human Capital Management, Supply Chain Management, Enterprise Resource Planning, Customer Relationship Management, Manufacturing Resource Planning, Enterprise Asset Management and industry-tailored applications. Lawson solutions assist customers in simplifying their businesses or organizations by helping them streamline processes, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at www.lawson.com. For Lawson’s listing on the Third North exchange in Sweden, Remium AB is acting as the Certified Adviser.

Forward-Looking Statements
This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in uncertainties in the software industry; uncertainties as to when and whether the conditions for the recognition of deferred revenue will be satisfied; increased competition; general economic conditions; the impact of foreign currency exchange rate fluctuations; continuation of the global recession and credit crisis; global military conflicts; terrorist attacks; pandemics, and any future events in response to these developments; changes in conditions in the company's targeted industries and other risk factors listed in the company's most recent Quarterly Report on Form 10-Q and Annual Report on Form 10-K filed with the Securities and Exchange Commission. Lawson assumes no obligation to update any forward-looking information contained in this press release.

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