Checks Unlimited(R) Hope for the Cure Product Sales Raise More Than $157,000 for The Breast Cancer Research Foundation(R)

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Checks Unlimited®, a division of Direct Checks Unlimited and parent company Deluxe Corporation (NYSE:DLX - News), has currently raised more than $157,000 for The Breast Cancer Research Foundation® (BCRF) through the proceeds of its Hope for the Cure check product line. Checks Unlimited launched the line last September to provide a way for customers to raise awareness of and support BCRF. Five percent of all proceeds from the sale of the products – including personal checks, a leather checkbook cover, address labels and note cards – is donated to BCRF.

“As a leader in the personal check market, we wanted to create a line of products that make a positive impact on our community and provide customers with an opportunity to do the same,” said Checks Unlimited vice president, Lynn Koldenhoven. “Nearly everyone knows someone who has been affected by breast cancer. We partnered with BCRF because of its strong commitment to the prevention of and cure for breast cancer.”

· Checks Unlimited has currently raised more than $157,000 for The Breast Cancer Research Foundation through the proceeds of its Hope for the Cure check product line.

“The amount already raised through the proceeds of the Hope for the Cure line will fund help fund critical research,” said Robbie Finke, director of Marketing, BCRF. “We are thrilled to have Checks Unlimited as a partner because their products provide a simple way for people to support the BCRF mission as they go about their daily lives.”

The Hope for the Cure products are part of the Checks Unlimited permanent line. All products feature the breast cancer ribbon and pink background. The checks and note cards include inspirational messages and four rotating designs.

Customers can order Hope for the Cure products through Checks Unlimited by visiting checksunlimited.com or calling 1-800-749-4132.

About Direct Checks Unlimited

Direct Checks Unlimited is the nation’s leading direct-to-consumer check supplier, selling under the Checks Unlimited®, Designer® Checks, and Checks.com brand names. It sells personal checks, a complete line of business checks, check-related products and accessory products using direct-response marketing and the Internet. Direct Checks Unlimited is headquartered in Colorado Springs, Colorado.

About Deluxe Corporation

Deluxe Corporation, through its industry-leading businesses and brands, helps financial institutions and small businesses better manage, promote, and grow their businesses. The Company uses direct marketing, distributors, and a North American sales force to provide a wide range of customized products and services: personalized printed items (checks, forms, business cards, stationery, greeting cards, labels, and retail packaging supplies), promotional products and merchandising materials, fraud prevention services, and customer retention programs. The Company also sells personalized checks and accessories directly to consumers. For more information about Deluxe, visit www.deluxe.com.

About The Breast Cancer Research Foundation

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and genetic research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2007, $32 million was awarded to 151 scientists across the United States and in Canada, Latin America, the Middle East, and throughout Europe. Money magazine named BCRF one of America’s eight top charities. And for the sixth consecutive year, BCRF received Charity Navigator’s highest rating, four stars, thus outperforming over 99% of the evaluated charities. The BCRF is the only breast cancer organization in the U.S. to receive this accolade. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.

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