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Ei Dynamics Sky



Date Posted: 10/16/2007

Kintera Announces First Personalized Benchmarking Review for Nonprofits


Report Will Help Nonprofits Better Understand and Evaluate Fundraising, Communication, and Advocacy Success
 
 
SAN DIEGO--(BUSINESS WIRE)--Kintera® Inc. (NASDAQ:KNTA - News) today announced the nonprofit sector's first Personalized Account Review for any organization using Kintera's technology platform. With more than 4,000 nonprofit clients, Kintera is able to provide the most comprehensive on-demand benchmarking tool to enable client organizations to monitor effectiveness and compare the success of fundraising, communication, and advocacy efforts.

The report, which is a complimentary service provided for clients using Kintera's technology platform, will provide personalized account data for key metrics such as the number of total online transactions, amount raised online, total number of activities, number of e-mails sent, number of Web site visits, number of advocacy action items taken, and current number of participants using Friends Asking Friends® Kintera Thon, the industry's leading online events fundraising software.

"This report provides great information to help nonprofits compare their results with those of organizations like themselves in the same benchmarking group," said Jeff Patrick, president of Common Knowledge, a Kintera partner and consulting agency helping nonprofits leverage the Internet for fundraising, advocacy, marketing, and communications. "With the organization account and companion benchmarking data, nonprofits are able to track trends, drill down on details, view results on-demand, optimize online campaigns, and do all that across multiple Kintera Sphere products on one report. That's incredibly valuable."

In addition to personalized account data such as the number of e-mails sent or Web site visits, the report will also include personalized benchmarking data. Organizations will be able to review their actions and activities, and compare their efforts to that of similar sized organizations.

Additionally, Kintera's multi-tenant architecture enables a distinct boundary between Kintera Connect, the company's open application integration platform, and the applications that run on it, while enabling clients and applications to share one centrally maintained infrastructure and code base. Using this architectural principle, Kintera is able to easily compile and report benchmarking information and personal account information. Data derived from the company's client base represents a comprehensive sampling of nonprofit organizations and is the foundation of the report's benchmarking information. Organizations will be able to compare their own results against aggregate data compiled from Kintera's client accounts.

"With our extensive client base, Kintera is uniquely positioned to provide the most comprehensive and useful comparison data to help nonprofits better gauge the success of their fundraising, communications, and advocacy efforts," said Rich LaBarbera, CEO for Kintera. "By offering a Personalized Account Review, Kintera will enable nonprofits to make more informed decisions and provide valuable information that will help organizations reach more people and raise more money."

Kintera is the only software as a service provider to offer nonprofits a comprehensive product suite with functionality, such a content management system (CMS), advocacy, constituent relationship management (CRM), donor management, and wealth screening, integrated in one platform. In addition, Kintera Connect, the company's open application integration platform, enables partners and clients to create best of breed solutions to meet their unique needs.

About Kintera, Inc.

Kintera®, Inc. (NASDAQ: KNTA - News) provides software as a service to help organizations quickly and easily reach more people, raise more money and run more efficiently. The Kintera Sphere® technology platform empowers The Giving Experience(TM), and features a social constituent relationship management (CRM) system, enabling donor management, e-mail and communications, Web sites, events, advocacy programs, wealth screening and accounting. In addition, the Kintera Connect(TM) open platform enables clients and partners to integrate directly with Kintera technology, resulting in the availability of best of breed solutions through the Kintera Connect partner program.


Kintera, Kintera Sphere, Kintera Connect, and The Giving Experience, are either registered trademarks or trademarks of Kintera, Inc. in the U.S. and/or other countries. Other company and product names may be trademarks of their respective owners.

Forward-Looking Statements

In addition to historical information, this press release contains forward-looking statements (including, without limitation, express or implied statements regarding the adoption of software solutions by nonprofit organizations) that involve risks and uncertainties. These forward-looking statements represent our estimates and assumptions only as of the date hereof. These statements reflect our current views with respect to future events and are based on assumptions and subject to risks and uncertainties. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, without limitation: our limited operating history; our history of losses; our dependence on increased acceptance by nonprofit organizations of online fundraising; lengthy sales cycles for major customers; our need to manage growth; risks associated with accounting for and processing large amounts of donations; the rapidly changing technologies and market demands; and other risks identified in our filings with the Securities and Exchange Commission. Given these uncertainties, you should not place undue reliance on these forward-looking statements.


 
 


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