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Date Posted: 10/12/2005

Deluxe Expands DeluxeCard(TM) Visa(R) Gift Card to Include In-Branch Availability

 
 
Solution for Holiday Gift Giving Is Now Available for Purchase in Participating Financial Institutions

ST. PAUL, Minn., Oct. 10 /PRNewswire/ -- Deluxe Financial Services today announced an expansion of their existing DeluxeCard(TM) Visa® gift card, an open-system prepaid card that allows financial institutions to meet growing consumer demand for a versatile payment tool and universal gift solution. Previously available only through online and telephone channels, the card will now be available directly to consumers through in-branch purchase. Financial institutions will benefit from the increased branch traffic and cross-product sales related to the DeluxeCard gift card's new in-branch availability.

"The DeluxeCard gift card offers consumers a fast, convenient way to purchase a prepaid gift card directly from their branch location," said Chuck Feltz, President, Deluxe Financial Services. "By extending the DeluxeCard gift card program to include in-branch sales, Deluxe further solidifies its role as a valued partner to financial institutions, helping them provide the superior products and services that result in satisfied, loyal customers."

Now available at participating financial institutions in time for holiday gift giving, the DeluxeCard gift card, issued by MetaBank, can be used to make purchases everywhere Visa debit cards are accepted. In-branch expansion adds personalized contact with a bank employee and gives consumers the confidence that their card is activated at the time of purchase. Deluxe's reputation as a market leader for 90 years ensures dedicated customer service and privacy protection. As an added safeguard, Visa's Zero Liability policy serves to prevent unauthorized transactions if a card is lost or stolen.

"Visa continually works to develop innovative ways to help financial institutions and their partners meet their customers' broad range of financial needs," said Stephen Diamond, vice president, prepaid products, Visa USA. "The combination of the card's flexibility and broad acceptance, with the ability to purchase it in-branch, provides consumers even greater convenience in purchasing and using the perfect gift this holiday season and year-round."

"Gift card sales are exploding, with purchases from banks expected to rise from seven to 35 percent of the total U.S. gift card market between 2003 and 2007," said Feltz. "Deluxe is a brand consumers know and trust, and the DeluxeCard gift card's in-branch expansion is the next logical step for this popular program. We look forward to continuing our commitment to helping financial institutions extend their share in the prepaid card market while deepening customer relationships."

The DeluxeCard gift card's versatility makes it a valuable item for year- round use, including corporate incentives, responsible spending tools and secure payment options for travelers. With three designs, including Merry Christmas, A Gift For You, and the DeluxeCard Currency Card, the card is suitable for a wide range of occasions. Card amounts are flexible -- they can be loaded with values as low as $20 and as high as $500. Gift givers can purchase the DeluxeCard gift card by visiting their participating financial institution, online at http://www.deluxe-card.com/ or by calling (866) 874- 9029.

About Deluxe Financial Services

Deluxe Financial Services (Deluxe) is a business unit of Deluxe Corporation (NYSE: DLX - News). Building on the company's history as the leading check printer, Deluxe uses its knowledge and understanding of consumer preferences to orchestrate outstanding client experiences for the financial institutions it serves. Deluxe offers a variety of checks and related products to enhance consumer satisfaction, strengthen check program security, increase revenue and improve efficiency. More information about Deluxe is available at http://www.deluxe.com/ .

About Visa USA

Visa USA is the nation's leading payment brand and largest payment system, enabling banks to provide their consumers and business customers with a wide variety of payment alternatives tailored to meet their evolving needs. Visa USA is committed to increasing the choice, convenience, acceptance, and security of Visa payments for all stakeholders in the payment system - Members, cardholders and merchants. Through its 14,000 Member financial institutions, more than 482 million Visa-branded cards have been issued to cardholders in the United States. Last year, U.S.-based financial institutions relied on Visa's processing system, VisaNet, to facilitate $1.3 trillion in transactions with unparalleled reliability.

Worldwide, cardholders in over 150 countries carry more than 1 billion Visa-branded cards, accounting for more than $3 trillion in annual transaction volume.

Visa offers a trusted, reliable and convenient way to access and mobilize financial resources -- anytime, anywhere, anyway.




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Source: Deluxe Corporation
 
 


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