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Date Posted: 3/3/2003
eBRIDGE Software extends Microsoft(R) CRM Links to Mid-range Accounting Applications
Burlington, ON, Canada ~ January 23, 2003
eBRIDGE Software Inc., a leading EDI and business document integrator, has developed its BizTalk(R) Server Adapter that provides bi-directional integration between Microsoft Business Solutions new Customer Relationship Management (CRM) solution and several established mid-range accounting applications. Now users of accounting packages such as Microsoft Great Plains, ACCPAC, Epicor, Business Vision and Best can seamlessly synchronize data with Microsoft’s newest CRM offering. Companies benefit by not having to change their existing financial and ERP solutions in order to deploy Microsoft's new CRM software and they gain an integrated view of their customer information.
eBRIDGE is also launching its CRM Quick Start toolset to ease the synchronization and migration of start up data between multiple applications. Right out of the gate, companies using Microsoft’s new CRM offering have a powerful tool that quickly synchronizes data between sales force automation solutions and back office accounting applications, and the new CRM offering.
Pete Carfrae, VP Sales and Marketing for eBRIDGE Software stated, “The eBRIDGE BizTalk Server Adapter is a proven solution that is the final link for implementing a reliable and completely integrated Microsoft CRM system that increases revenue and improves customer satisfaction. As a Microsoft CRM Authorized Developer, we are pleased to provide a multi-point adapter that extends the Microsoft CRM package into mid-range accounting packages allowing quick responses to customer inquiries and eliminating costly data duplication and associated transposition errors.”
Roy Gowler, Front Office Sales Manager, Microsoft (Canada) said, "The importance of integration with other systems, particularly financials, is something we recognized as being critical to our success, right from the start. Without it, you cannot enable a true 360-degree view of your customer within your CRM solution, which reduces its value. eBRIDGE has done exactly what we hoped our systems integrators would do by embracing BizTalk as their platform for enabling this."
eBRIDGE Application Adapters utilize several accounting application touch points including: customer information (inbound and outbound); Sales Orders; Invoicing; Sales History; Purchase Order; Vendor Voucher (inbound) and Vendor Check (outbound); and Catalog (inbound and outbound). To maintain data integrity, Application Adapters leverage the business logic of the accounting application.
About eBRIDGE Software Inc.
Founded in 1993, eBRIDGE Software Inc. (www.ebridgesoft.com) is a global leader in the SMB market for electronic application integration. eBRIDGE has created a range of products that seamlessly integrates business transaction data, bi-directionally, from various sources including EDI (ANSI x12 and EDIFACT), Extensible Markup Language (XML), Microsoft BizTalk Server, RosettaNet, Comma Separated Values, and flat files. Leveraging the business logic of accounting applications, the company’s universal software solutions provide accurate and reliable data exchange between mid-market accounting applications and a range of B2B and B2C programs such as CRM, web storefronts, warehouse management, and business process management. For more information, visit the company’s Web site at www.ebridgesoft.com or contact Susan Taylor-Kusek, Product Marketing Manager at 905-631-8333 Ext. 287 or staylor@ebridgesoft.com.
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