AccTrak21 Names Wayne Harding as U.S. CEO

FOR IMMEDIATE RELEASE
Graphics available upon request
Contact: Kim Ilao, Director of Media Relations
AccountingVoice
Phone: 800-595-3174, ext. 119
E-mail: KimIlao@AccountingVoice.com

September 23, 2002 – Denver, Colorado - AccTrak21, the provider of online, real time business management and business intelligence software for small to medium-sized businesses, today announced the appointment of Wayne Harding as CEO of U.S. operations. Harding, formerly Senior Director of Channel Development at CPA2Biz, Inc., and prior to that, head of CPA Channel Development with Great Plains (now Microsoft) for 11 years, will spearhead all U.S. operational and marketing efforts for AccTrak21 starting October 1.
Harding will continue to serve as a key spokesperson for CPA2Biz, and will also serve in a lead role on a new CPA Advisory Council for CPA2Biz.
“Since beginning our U.S. marketing campaign early in 2002, AccTrak21 has received very positive exposure, attracting a healthy number of resellers and clients, mostly from the CPA community,” said Tim Loving, AccTrak21 CEO and founder. “In seeking someone to head up our U.S. efforts, we made the decision to go all out to get Wayne Harding, a person with outstanding credentials, experience and reputation in the industry. We are delighted Wayne is joining us, and believe he is uniquely qualified to assist us to grow our distribution network in the U.S., and further develop the AccTrak21 brand.”
“I remain a true believer in the vision and goals of CPA2Biz, and look forward to continuing an association with that organization,” said Harding. “The more I looked into AccTrak21 the company, and the more I explored its software, the more excited I became about the opportunity. There is a real gap in the marketplace between entry-level software, which so many businesses are now outgrowing, and the expensive alternatives being offered to them as the next step upwards. Not only does AccTrak21 provide an outstanding accounting solution at an affordable price, but it also offers CPAs the tools to better understand their client’s business performance, thereby assisting them to provide clients with pro-active, value-added advice.”
These benefits to accountants have also been addressed in a White Paper written for AccTrak21 by leading industry consultant, Gary Boomer of Boomer Consulting. Boomer commented on the appointment of Harding: “I am impressed with both AccTrak21 the company and their software, especially how it assists accountants in moving up the value chain. I am not surprised that AccTrak21 has been able to impress and recruit someone of the caliber of Wayne Harding – his appointment is a real coup.”
Harding added: “With a struggling economy and the accounting profession facing criticism, I truly believe it is more important than ever that accountants are pro-actively helping their clients to improve their business performance, and at the same time, increasing the profitability of their own practices. AccTrak21 achieves this, which is one of the many reasons I am so excited about joining the company.”
Commenting on Harding’s contributions to CPA2Biz, Brett Prager, CEO at CPA2Biz said: “Wayne has been of tremendous value to CPA2Biz. As one of the company’s original “founders,” his vision and enthusiasm have been instrumental in shaping our objectives of assisting CPAs. We are very happy that he will continue to assist us in an advisory capacity, and as a key company spokesperson.”
AccTrak21 will continue with its campaign to give away free copies of its award-winning, multi-user software to 50,000 accounting professionals. The give-away version (valued at $11,900) is the 10-user version of its latest release, Version 9.5, a fully functional client-server accounting system. Loving explained the logic of the unique give-away campaign: “All we want is for accounting professionals to try our software and have a look at our reseller program. Once they do, we’re confident they’ll want to be involved with us.”
Harding will establish AccTrak21’s U.S. office in Denver, Colorado, and will recruit a team of sales, marketing and technical professionals.
About AccTrak21:
AccTrak21 designs and develops high quality, low cost, end-to-end solutions for small and medium-sized businesses. In addition to financials, AccTrak21’s suite of integrated features includes online banking, e-commerce, mobile commerce, manufacturing, distribution and pre-configured Business Intelligence tools (including OLAP). AccTrak21’s Business Intelligence tools enable accounting professionals to better understand their clients’ business performance and provide value-added advice and mentoring. The company’s mission is to offer high quality software at prices all SMBs can afford. More than 3,000 companies in 17 countries use AccTrak21’s software. For additional information on AccTrak21, including software features and benefits, or to read a copy of the Gary Boomer White Paper, email sales@acctrak21.com or http://www.acctrak21.com
About AccTrak21’s “Accounting Professionals Special Offer” Campaign:
In January 2002, AccTrak21 initiated a U.S. marketing campaign directed at accounting firms, enrolled agents and tax professionals. In an effort to raise awareness of its software products in the U.S., AccTrak21 is offering to give away free copies of its award-winning, multi-user software to 50,000 accounting professionals. The give-away version (valued at $11,900) is the 10-user version of its latest release, Version 9.5, a fully functional client-server accounting system. Version 9.5 is Microsoft Windows-based, has hyperlinked online help and includes integrated OLAP business intelligence tools. To learn more about Version 9.5 or AccTrak21’s special offer for U.S. accounting professionals, visit http://www.acctrak21.com
About the Accounting Professionals Partner Program (AP3):
AccTrak21 recently announced the launch of AP3, a U.S. accounting reseller initiative aimed at recruiting resellers and increasing distribution of its popular software products. AP3 offers reseller margins on the recommended retail price in the range of 55%-67%. Interested resellers should contact AccTrak21 directly at info@AccTrak21.com, or simply register online at http://www.acctrak21.com/partner/signup.php
About Wayne Harding:
Wayne Harding holds an active CPA license in Colorado and is also a CITP (Certified Information Technology Professional), serves on the AICPA Council, and is the immediate past-President of the Colorado Society of CPAs. His past employment includes CPA2Biz, Inc., Great Plains Software, his own CPA firm, KPMG and Deloitte & Touche. He received a B.S. in Business Administration and an MBA from the University of Denver. Mr. Harding is the recipient of the prestigious AICPA Special Recognition Award for his involvement in the XBRL project. Mr. Harding’s articles are published in numerous professional journals, magazines, and newspapers including the Journal of Accountancy, Accounting Technology and PC Magazine.
About CPA2Biz:
CPA2Biz is the premier source of products and services that CPAs use to fulfill their professional needs and the needs of their employers, small-medium sized business clients and high-net-worth individuals. Through its strategic partnership with the American Institute of Certified Public Accountants, CPA2Biz is the exclusive online and offline distributor for AICPA products and services. For more information, visit http://www.cpa2biz.com
CPA2Biz Media Contact:
Pamela Johnston
PJ Inc.
Phone: (973) 259-0480
pamela@pjinc.net
AccTrak21 Contacts:
Tim Loving
Founder/CEO
Phone: +60 3 8656 8733
tim@acctrak21.com
Wayne Harding
CEO/ U.S. Office
Phone: (303) 290-0123
wayne@acctrak21.com

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