CAM Launches New Dealer Sales Channel

SOURCE: CAM Commerce Solutions Inc.

New Distribution Channel to Expand Customer Base

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--May 20, 2002--CAM Commerce Solutions (Nasdaq:CADA - News) today announced that the company will begin offering its Retail STAR product line and related products and services through a dealer-based channel, effective immediately.

In an effort to significantly enhance its market coverage, the new dealer-based sales channel will compliment the company's existing direct sales force. The company has started accepting applications from dealers interested in selling the Retail STAR product line; the dealer sales channel includes a formal training program.

"Even though we receive several requests each week from businesses wishing to resell our products and services, we have always resisted opening up a reseller channel for strategic business reasons," stated Geoff Knapp, CEO of CAM Commerce Solutions.

"Our primary concerns were that a reseller channel would conflict with our existing direct sales force and that the quality of representation of our products in the marketplace would be compromised. Further concerns with protecting and building our recurring revenue stream also added to our hesitance to open a reseller channel.

"However, we have now spent considerable time and effort to develop a dealer program that we feel sufficiently addresses these concerns and will allow our new partners to offer their customers the most robust products on the market today. In addition to reselling our Retail STAR software, our dealers will be able to participate in our recurring revenue initiatives such as our X-Charge payment processing, our A-Trade auction management program for eBay, and our i.STAR Web store hosting services. Our initial focus with the reseller channel will be on geographic areas where we do not currently have strong direct sales coverage.

"By executing this initiative properly, we will afford CAM Commerce with an excellent opportunity to leverage our market-leading line of retail automation products and services, as well as to significantly expand our customer base for our recurring revenue initiatives."

About CAM Commerce Solutions

CAM Commerce Solutions provides total commerce solutions for traditional and Web retailers that are based on the company's open architecture software products for managing inventory, point-of-sale, sales transaction processing and accounting. These solutions often include hardware, installation, training, service and consulting provided by the company.

CAM has more than 10,000 retail customers with many more store locations utilizing its systems to manage their business. You can visit CAM Commerce Solutions at www.camcommerce.com.

Important Information

The statements made in this news release could be forward-looking statements based on expectations that involve a number of risks and uncertainties. The factors that could cause actual results to differ materially include the following: economic conditions; competitive factors and pricing pressures; changes in product mix; technological developments affecting the company's operations, market, products; and other factors discussed in the company's filings with the Securities and Exchange Commission.

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Contact:

Hayden Communications Inc.
Mathew Hayden, 843/272-4653

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