AccTrak21 Releases “Value-Adding Accountant” White Paper

Gary Boomer Focuses on Business Intelligence Tools for Accountants
May 2, 2002 – Melbourne, Australia - AccTrak21, a leading provider of online, real time business management and business intelligence software for small to medium-sized businesses, announces the release of a White Paper, authored by Gary Boomer of Boomer Consulting, focusing on opportunities for accountants to offer greater levels of business mentoring and consulting advice to their clients.
“Clients are operating in an increasingly competitive environment, and are looking to their accountants for help. They want their business information presented to them in an easy–to-understand format, and they want it faster than they ever have before,” said Boomer. “They also want their accountants to interpret that information and offer business advice – to help them answer the ‘What if?’ and the ‘What happened?’ questions. In this White Paper, I attempt to illustrate how accountants can use the powerful business intelligence tools in AccTrak21 to provide these value-added services to their clients.”
AccTrak21 recently announced a campaign in the U.S. to give away free copies of its award-winning, multi-user software to 50,000 accounting professionals. The give-away version (valued at $11,900) is the 10-user version of its latest release, Version 9.5, a fully functional client-server accounting system. In addition, in February 2002 AccTrak21 launched its Accounting Professionals Partner Program (AP3), a reseller initiative designed to enable broad distribution of its popular software in the United States.
“To coincide with our launch in the United States, we invited Gary to review our company and product line objectively,” said Tim Loving, Founder/CEO of AccTrak21. “We knew that Gary had been speaking and writing for many years on the need for accountants to broaden their service offering, and we wanted him to assess how our software could help them in this regard.”
To receive a copy of the AccTrak21 White Paper, contact Kim Ilao of AccountingVoice at KimIlao@AccountingVoice.com or go to http://www.acctrak21.com/docs/whitepaper/boomer.shtml.
About AccTrak21’s “Accounting Professionals Special Offer” Campaign:
In January 2002, AccTrak21 initiated a U.S. marketing campaign directed at accounting firms, enrolled agents and tax professionals. In an effort to raise awareness of its software products in the U.S., AccTrak21 is offering to give away free copies of its award-winning, multi-user software to 50,000 accounting professionals. The give-away version (valued at $11,900) is the 10-user version of its latest release, Version 9.5, a fully functional client-server accounting system. Version 9.5 is Microsoft Windows-based, has hyperlinked online help and includes integrated OLAP business intelligence tools. To learn more about Version 9.5 or AccTrak21’s special offer for U.S. accounting professionals, visit http://www.acctrak21.com
About the Accounting Professionals Partner Program (AP3):
AccTrak21 recently announced the launch of AP3, a U.S. accounting reseller initiative aimed at recruiting resellers and increasing distribution of its popular software products. AP3 offers reseller margins on the recommended retail price in the range of 55%-67%. For the first 1,000 parties to join the program, AccTrak21 will waive the joining fee ($199). In addition, the first 1,000 members will be provided with 90 days of free unlimited email support. Interested resellers should contact AccTrak21 directly at info@AccTrak21.com, or simply register online at http://www.acctrak21.com/partner/signup.php. To take advantage of the no joining fee offer, type CPA300 as the Promotion Code Number.
About AccTrak21:
AccTrak21 designs and develops high quality, low cost, end-to-end solutions for small and medium-sized businesses. In addition to financials, AccTrak21’s suite of integrated features includes online banking, e-commerce, mobile commerce, manufacturing, distribution and pre-configured Business Intelligence tools (including OLAP). AccTrak21’s Business Intelligence tools enable accounting professionals to better understand their clients’ business performance and provide value-added advice and mentoring. The company’s mission is to offer high quality software at prices all SMEs can afford. More than 3,000 companies in 17 countries use AccTrak21’s software. For additional information on AccTrak21, including software features and benefits, email sales@acctrak21.com or visit http://www.acctrak21.com.
AccTrak21 Contacts:
Andrew Varlamos
Senior Vice President
Phone: +61 412 232 713
avarlamos@acctrak21.com
Tim Loving
Founder/CEO
Phone: +60 3 8656 8733
tim@acctrak21.com

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