Profitiviti™ Announces the General Release of Business Optimizer™, a Robust Business Intelligence Solution, Developed by IQubz®

Southern California-based Software-as-a-Service company announces the release of a Business Visualization and Optimization solution that helps improve Revenue Generation, Resource Alignment and Cost Control.

Lake Forest, CA -- Profitiviti recently announced the general release of its business intelligence (BI) solution, Business Optimizer™. The solution was envisioned and designed by Profitiviti, a management consulting firm, and developed by IQubz LLC, a Microsoft Certified Partner, specializing in BI and CRM solutions.

Profitiviti's Business Optimizer is designed to enhance the decision-making process of senior leaders and improve business profitability and productivity. This is done by conducting business operations assessments which analyze how businesses truly operate - through the integration of people, processes, projects and spend - to fully understand the ecosystem of an organization. These assessments are typically completed in three weeks, so insight is rapid and results are significant. This business operations insight leads to improved strategy development, better cost control / process improvement programs, improved alignment of investments in growth and an optimized product portfolio.

"Profitiviti's unique and proprietary performance management methodology helps businesses pin-point and track their investment in operations, and act upon this intelligence to reduce costs and better align their investments for future growth," said Stephan Setran, Managing Partner at IQubz LLC. "We were honored to be chosen by Profitiviti to develop its flagship business intelligence solution."

"IQubz stood out amongst the competition from the very first meeting we held with them," said Steve Raack, Senior Vice President at Profitiviti. "We were looking for a team that was strong technically, but we also wanted the leadership to truly understand how businesses operate. The IQubz team demonstrated that they clearly understand our methodology and goals, and know what it takes to develop a comprehensive business intelligence solution. The IQubz team delivered Profitiviti's Business Optimizer exactly as envisioned, on time and within budget."

"Our team rose to the challenge of developing a business intelligence solution that is fast, sleek and insightful, that has a low total cost of ownership, and that can be deployed through a Software-as-a-Service model. Microsoft BI platform enabled us to accomplish these goals," said Ashu Shende, Managing Partner at IQubz LLC. "The Profitiviti team was thorough and articulate with the business requirements, and it was a pleasure working together to build this solution."

"Profitiviti's Business Optimizer, built on the Microsoft BI platform, helps bring Microsoft's vision of 'BI for all users' to fruition," said Sandra Andrews, U.S. hospitality industry solutions director, Microsoft Corp. "The Business Optimizer utilizes Microsoft SQL Server technologies, including Database Engine for data warehousing, Integration Services for data integration, Reporting Services for reporting, and Analysis Services for analytics. IQubz LLC leveraged its team's technical expertise in Microsoft .NET and Microsoft SQL Server to build this robust BI solution from the ground up."

With Profitiviti’s Business Optimizer, as a business decision maker you can:

- Visualize where your company’s people, department and project dollars are being spent, enabling growth and improving resource bench-strength
- Recognize opportunities for cost reduction / cost control and monitor progress of improvement projects and their alignment with key strategies over time
- Understand your company’s product mix from a sales, supply chain and profitability standpoint and identify opportunities for re-pricing, re-positioning and rationalization
- Define improvement programs and understand their impacts prior to execution with the powerful scenario modeling engine and a proprietary "What-if Analyzer"

Other solution highlights include:
- Proprietary methodology based on years of research, real-life experiences and senior executive feedback, proven to work in small, medium and large companies in a variety of different industries
- Packaged reports and ad-hoc reporting, requiring no programming skills, with export to Microsoft Excel and PDF capabilities
- Minimal total cost of ownership due to a Software-as-a-Service (SaaS) licensing model
- Robust web-based architecture with Microsoft .NET and Microsoft SQL Server technologies

About Profitiviti:
Profitiviti, based in Newport Beach, California, is a management consulting and Software-as-a-Service (SaaS) firm that focuses on helping clients improve profitability and productivity. Profitiviti specializes in conducting in-depth business operations assessments through the use of their proprietary Business Optimizer solution. These assessments lead to SG&A optimization, improved strategy development, better cost control / process improvement programs, a more optimized product portfolio and an improved alignment of investments in growth. Profitiviti utilizes a SaaS model to keep costs low, delivering immediate and significant ROI. Additional information can be obtained at www.profitiviti.com

About IQubz LLC
IQubz LLC, based in Lake Forest, California, is a global software solutions and service provider specializing in Customer Relationship Management (CRM) and Business Intelligence (BI). IQubz, a Microsoft Certified Partner, offers solutions and services based on Microsoft technology and Microsoft Dynamics business solutions platform. IQubz is owned and managed by professionals with solid backgrounds in variety of industries including financial services, hospitality and travel, retail and wholesale distribution, field service and professional services. Additional information can be obtained at www.iqubz.com.

Trademarks
Profitiviti, Business Optimizer and Business Operations Intelligence are trademarks of Profitiviti. IQubz (pronounced "I-cubes") is a registered trademark of IQubz LLC. Other product and service names mentioned herein are the trademarks of their respective owners.

Contacts
Profitiviti
Steve Raack
Senior Vice President
Phone: +1 949.260.2029
Email: sraack (at) profitiviti (dot) com

IQubz LLC
Stephan U. Setran
Managing Partner
Phone: +1 949.273.8876
Email: stephan.setran (at) iqubz (dot) com

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Press Contact Info:
Stephan U. Setran
IQubz LLC
Phone: +1 (949) 273-8876
Email: stephan.setran (at) iqubz (dot) com
Website: www.iqubz.com

About IQubz LLC
IQubz LLC, based in Lake Forest, California, is a global software solutions and service provider specializing in Customer Relationship Management (CRM) and Business Intelligence (BI). IQubz, a Microsoft Certified Partner, offers solutions and services based on Microsoft technology and Microsoft Dynamics business solutions platform. IQubz is owned and managed by professionals with solid backgrounds in variety of industries including financial services, hospitality and travel, retail and wholesale distribution, field service and professional services. Additional information can be obtained at iqubz.com.

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