By STEPHEN RUTNER, MATTHEW A. WALLER, and JOHN T. MENTZER
We've all heard the hype about radio-frequency identification (RFID). Now it's time to take a more realistic look at the opportunities brought about by this emerging technology. One thing appears certain: Supply chain managers need to start figuring out how they can leverage this technology for competitive advantage. For this variation on the old maxim will likely hold true: There are three certainties in life—death, taxes, and RFID.
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