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Date Posted: 09/22/2004
Epicor Extends E-mail Marketing With Electronic Survey Solution
Addition of Opt-In E-mail Campaigns and Support for Web-Based Surveys Help Improve Response Rates and Increase Customer Satisfaction
IRVINE, Calif., Sept. 20 /PRNewswire-FirstCall/ -- Epicor® Software Corporation (Nasdaq: EPIC - News), a leading provider of integrated enterprise software solutions for the midmarket, today announced the launch of Epicor eMarketing 3.0, the latest release of its powerful application for delivering effective e-mail marketing campaigns, and its new online survey product, Epicor Advanced Surveys 3.0, designed to improve customer response rates and further automate the campaign process.
In this latest release, Epicor eMarketing adds support for opt-in e-mail campaigns, as well as enhancements to core functionality including Brand Director, Response Reporter, Loyalty Manager and Campaign Builder. Epicor Advanced Surveys delivers modules that support e-mail and Web-based surveys. Epicor eMarketing, named "Product of the Year" in 2003 by Customer Inter@action Solutions magazine, can be used as a standalone module or as part of the Epicor Enterprise end-to-end suite of proven industry-specific solutions.
Epicor eMarketing is already used extensively by midmarket enterprises around the globe including Team Health, a U.S.-based family of healthcare service companies that strengthens hospitals, supports physicians and improves healthcare, as well as photographic specialist Konica Minolta, and Hartwell PLC, one of the United Kingdom's largest and most successful car retailers.
According to Richard Burn, Hartwell's marketing and data manager, "The process of creating e-mail shots has been greatly improved by Epicor eMarketing. We are able to create campaigns in a matter of hours where before it could have taken days." Hartwell PLC deployed Epicor eMarketing in response to strategic goals to improve the preparation and distribution of e-mail campaigns, which were previously technically complex, time consuming and difficult to track feedback from users.
"The campaigns we've run over the first three months since implementing Epicor eMarketing has generated over $175,000 in sales that would have been unlikely to have walked into a showroom -- especially on some quite unusual items. Additionally, tracking statistics show that the average Hartwell campaign yields 31% readership by recipients with only a 0.4% opt-out," Burn added.
"We are pleased to announce the latest version of Epicor eMarketing and the Advanced Survey tools at a time when Web and e-mail based campaigns are rapidly growing in popularity," said Greg Horton, director of product marketing for Epicor's CRM practice. "Both Epicor eMarketing and Epicor Advanced Surveys are complete solutions built on the Microsoft .NET framework that provide strong connectivity via XML and OBDC to allow customers to quickly deploy a marketing project that can be either standalone or work in concert with existing CRM solutions."
About Epicor Software Corporation
For 20 years, Epicor has been a recognized leader dedicated to providing integrated enterprise resource planning (ERP), customer relationship management (CRM) and supply chain management (SCM) software solutions to midmarket companies around the world. With the acquisition of Scala, Epicor is a global leader in the midmarket serving over 20,000 customers in over 140 countries. Epicor leverages innovative technologies like Web services in developing end-to-end, industry-specific solutions for manufacturing, distribution, enterprise service automation, and hospitality that enable companies to immediately drive efficiency throughout business operations and build competitive advantage. With the scalability and flexibility to support long-term growth, Epicor's solutions are complemented by a full range of services, providing a single point of accountability to promote rapid return on investment and low total cost of ownership. Epicor's worldwide headquarters are located in Irvine, California with offices and affiliates around the world. For more information, visit the company's Web site at www.epicor.com.
Epicor is a registered trademark of Epicor Software Corporation. Other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Epicor Software Corporation.
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Source: Epicor Software Corporation
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